Guideline To Selling At Auction
Auction Process Overview
If you’re a seller interested in conducting a sale with us, the first step is to get in touch with one of our Auctioneers. We can be reached at (855) 383-7355
We work closely with the potential seller to learn more about their situation, needs and expectations.
Our services and auction strategy are reviewed in detail.
Any questions or further information required by the potential seller are addressed.
With the potential seller’s approval, we will conduct an on-site inspection, inventory and analysis of the assets.
A proposal and auction marketing agreement is drafted with the specific terms of the sale.
Auction date, location, time, marketing details, expenses, commissions and other details are reviewed.
When the terms of the proposal are agreed upon and signed, a contract is initiated.
Preparations for sale begin.
A multi-channel marketing strategy will be utilized to maximize exposure of your equipment to a targeted group of qualified buyers.
We use some of the top digital marketing techniques in the industry.
The following marketing strategies will be implemented: Internet Marketing, Social Media Marketing, Content Marketing, Paid Advertising, Collateral & Direct Mail Marketing, Email Marketing, Auction listing sites, Direct buyer contact, and exposure in local, regional, and national print and digital news outlets.
Activation of our proprietary database of buyers and sellers who are active in the restaurant, food service and hospitality industry.
Step-by-step marketing support throughout all phases of the sale.
Auction Site Preparation
Metro Auctions will survey, inventory, and catalog auction site.
Professional photography is utilized to catalog all merchandise.
We provide an in-house staff to organize, lot, and tag the merchandise for auction.
Arrangements are made to optimize crowd control, auction flow, checkout and merchandise removal.
Metro Auctions provides a comprehensive staff on the day of auction. This includes: Licensed Auctioneer, Auction Operations Manager, Registration Personnel, Bookkeeper, Bid Spotters, Floor Attendants.
We utilize a professional auction software which enables a faster, smoother and more efficient auction for our buyers and sellers.
After sale completion, we provide expedited checkout, billing, and invoicing via our auction software.
Our Auction Operations Manager will oversee the removal of all merchandise.
You will receive a detailed Auction Summary Statement and Accounting report after the auction is completed.
Final payment is submitted within 14 days after final collections.
All payments are submitted in the form of an Escrow Account check.