Guideline To Selling At Auction

Auction Process Overview


  • If you’re a seller interested in conducting a sale with us, the first step is to get in touch with one of our Auctioneers. We can be reached at (203) 996-9507.
  • We work closely with the potential seller to learn more about their situation, needs and expectations.
  • Our services and auction strategy are reviewed in detail.
  • Any questions or further information required by the potential seller are addressed.
  • With the potential seller’s approval, we will conduct an on-site inspection, inventory and analysis of the assets.


  • A proposal and auction marketing agreement is drafted with the specific terms of the sale.
  • Auction date, location, time, marketing details, expenses, commissions and other details are reviewed.
  • When the terms of the proposal are agreed upon and signed, a contract is initiated.
  • Preparations for sale begin.

Auction Marketing

  • A multi-channel marketing strategy will be utilized to maximize exposure of your equipment to a targeted group of qualified buyers.
  • We use some of the top digital marketing techniques in the industry.
  • The following marketing strategies will be implemented: Internet Marketing, Social Media Marketing, Content Marketing, Paid Advertising, Collateral & Direct Mail Marketing, Email Marketing, Auction listing sites, Direct buyer contact, and exposure in local, regional, and national print and digital news outlets.
  • Activation of our proprietary database of buyers and sellers who are active in the restaurant, food service and hospitality industry.
  • Step-by-step marketing support throughout all phases of the sale.

Auction Site Preparation

  • Metro Auctions will survey, inventory, and catalog auction site.
  • Professional photography is utilized to catalog all merchandise. 
  • We provide an in-house staff to organize, lot, and tag the merchandise for auction.
  • Arrangements are made to optimize crowd control, auction flow, checkout and merchandise removal.

Auction Day

  • Metro Auctions provides a comprehensive staff on the day of auction. This includes: Licensed Auctioneer, Auction Operations Manager, Registration Personnel, Bookkeeper, Bid Spotters, Floor Attendants.  
  • We utilize a professional auction software which enables a faster, smoother and more efficient auction for our buyers and sellers.
  • After sale completion, we provide expedited checkout, billing, and invoicing via our auction software.
  • Our Auction Operations Manager will oversee the removal of all merchandise.


  • You will receive a detailed Auction Summary Statement and Accounting report after the auction is completed.
  • Final payment is submitted within 14 days after final collections.
  • All payments are submitted in the form of an Escrow Account check.