Guideline To Selling At Auction

Auction Process Overview


  • Interested in selling? The first step is to get in touch with a Metro Auctions Team Member. We can be reached at (855) 383-7355. Call Anytime, 24/7.

  • We will work closely with you to learn about your situation, expectations and goals.

  • Our services and auction strategy are reviewed in detail.

  • With the potential seller’s approval, we will conduct an on-site inspection and analysis of the assets.


  • An Auction Proposal is drafted with the specific terms of the sale.

  • Auction sale time and location, marketing fees, commissions, expenses, logistics and any other contract terms necessary to achieve your goals are reviewed.

  • When the terms of the proposal are agreed upon and signed, a contract is initiated.

Auction Site Preparation

  • Metro Auctions will arrive at the auction site and prepare your assets to be sold.

  • Typical preparation includes light cleaning, organization, and assigning inventory numbers to each item.

  • Professional photography is utilized with comprehensive descriptions of each item

  • Auction Catalog of all the assets to be sold is created.

Auction Marketing

  • A multi-channel marketing strategy will be implemented to maximize exposure of your assets to a group of qualified buyers.

  • We use some of the top digital marketing techniques in the industry to highlight your assets.

  • The following marketing strategies will be implemented: Internet Marketing, Social Media Marketing, Content Marketing, Paid Advertising, Collateral & Direct Mail Marketing, Email Marketing, Auction listing sites, Direct buyer contact, and exposure in local, regional, and national print and digital news outlets.

  • We engage top industry buyers who are active in the restaurant, food service and hospitality industry.


  • Metro Auctions provides a comprehensive staff on the day of auction. This includes: Licensed Auctioneer, Auction Operations Manager, Registration Personnel, Bookkeeper, Bid Spotters, Floor Attendants.

  • We utilize a professional auction software which enables a faster, smoother and more efficient auction for our buyers and sellers.

  • After sale completion, we provide expedited checkout, billing, and invoicing via our auction software.

  • Our Auction Operations Team will oversee the removal of all equipment and merchandise.


  • You will receive a detailed Auction Summary Statement and Accounting report after the auction is completed.

  • Final payment is submitted within 14 days after final collections.

  • All payments are submitted in the form of an Escrow Account check.